Ronnie Atuhaire's Blog ๐Ÿ˜Ž

Ronnie Atuhaire's Blog ๐Ÿ˜Ž

TikTok Beats YouTube on Watch Time

TikTok Beats YouTube on Watch Time

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One hour only and I will be done and sleep๐Ÿ˜Š......

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Tik tok tik tok ....5 hours later... Ooops ๐Ÿ˜ฎ it is morning, I haven't slept yet and I am still on this app๐Ÿ™‡โ€โ™‚๏ธ! Yeah, that was me sometime last year and I wondered how I just spent the entire 6 hours on TikTok watching short comedy videos which would automatically pop up from feeds!

I decided to delete the app and by the way, I only use it once in two weeks! Yeah, that's strange... right!? In my opinion, it is a time-wasting app but I have seen TikTok creators who are ripping dollars off the app recently.

TikTok users are now spending more time watching content than YouTube users are, according to a new report from App Annie.

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Wait, that report is from the UK & the US alone! I want to think that in Africa, it supersedes since accessing TikTok is way much easier than accessing Youtube because of bandwidth! (My assumption...Lol๐Ÿ˜œ)

๐ŸŽ— TikTok Vs Youtube

image.png ๐ŸŒ TikTok, known in China as Douyin (Chinese: ๆŠ–้Ÿณ; pinyin: Dว’uyฤซn), is a video-sharing focused social networking service owned by Chinese company ByteDance and was launched in 2016.

๐ŸŒ YouTube is an American online video sharing and social media platform owned by Google. It was launched in February 2005

TikTok is largely about video content, which are short videos of around 180 seconds, with most of the videos around 60 seconds or less. ... To upload videos on YouTube, you need a good camera setup and video editing skills. With TikTok, you just need a smartphone camera and you're all set.

Tiktok is a kind of social media and Youtube is more of a search engine plus social media.

TikTok has web, mobile and desktop versions now. It has faced country bans and threats for some time but it keeps growing wings instead.

๐ŸŽ— The Stats

According to Statista, there are over 700 MAUs (Monthly Active Users) with the USA toping in usage for the past year.

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YouTube has more than 2 billion active users. Over 30 million users are YouTube Premium subscribers. More than ยผ of the world's population use YouTube every month.

There is actually an emerging war between content creators of both platforms. Read more about the digital war here.

Gen-Z has greatly influenced and sky-rocketed its popularity with Android Users being the majority.

Another big reason why trends emerge on TikTok is its audio system. When users upload a video, the audio of that particular video can be lipsynced or used by other users. ... This is also a big reason why TikTok has become the dominant way that songs garner streams and grow on pop music charts, like Billboard and Rolling Stone.

๐ŸŽ— Top Ten Social and Entertainment Apps Over Time | Downloads

image.png TikTok is still rocking on number one spot as the most downloaded app for two years consecutively according to App Annie

๐Ÿ“Œ Conclusion

It's up to you to choose your poison but I still prefer Youtube over TikTok not because I am a creator there but just preference and in fact subscribe to my channel for tech-related content ๐Ÿ˜œ๐Ÿ˜Ž.

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Ronnie Atuhaire ๐Ÿ˜Ž

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